Sofitel: Website Development Service
Sofitel Bali Nusa Dua Beach Resort is a French-inspired luxury 5-star beachfront resort with tropical gardens & sophisticated, modern architecture, and Quietly located within the enclave of Bali’s famous southern peninsula.
Redefining the Website to Showcase the Real Sofitel
Sofitel Nusa Dua is one of the best 5-star resorts in Bali. However, the website for a hotel of this size is still in the same domain as other hotels under the umbrella of the Accor Group. Therefore, the budget spent on advertising to attract the audience to the Sofitel website is not sufficiently solutive because there are other brand names on the website so the audience’s focus on Sofitel becomes disturbed.
Optimizing The Website Design for Better User Experience
Continuing with website design, like a website that accommodates many hotels in it (chain hotel site), the website structure is very complex and the pages are very limited (1 page for 1 hotel), poses challenges for user experience. As a solution, Sofitel aims to develop its own website in collaboration with SATUVISION, a website development service provider.
Our Approach
We create websites with concepts that are stylish, luxurious, informational, and simple to use. Website development is done carefully to reduce errors/bugs and boost website loading speed. The usage of images and text is extensive but balanced such that possible keywords can be inserted in paragraphs and images (alt-text) for improved Google rankings.
How Our Team Execute It
- Implementing User-Friendly Concepts
- Minimize errors and bugs for fast website loading speed
- Balancing Usage of Images and Text
- Optimizing website performance with basic SEO implementation
Results
After we officially launched their website with a fresher and user-friendly design, a more structured sitemap, and an optimized website, the following results were obtained:
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