Offered Service Social Media Management
Deep Roots is Nusa Penida Island’s newest luxury barefoot resort. This resort was born from a profound love and respect for the community and the outdoors. Our mission is to increase their social media presence and engagement , spotlighting the unique values that make Deep Roots an exceptional choice for travelers.
New Resort Encounters Slow Pace of Social Media Engagement
Deep Roots is a resort in Nusa Penida that just opened at the end of 2022. Due to the new establishment of this resort, engagement on their social media accounts doesn’t seem to have any progress at all. There is no increase in followers, getting likes, or leads through social media channels.
Standing Out Among Competitors in the Diving Market
One of Deep Roots main target audience is divers, but we are aware of many established names also reaching out to the diving market on social media. Our job is not only finding the best times to post our content but also making sure that our content stands out in a crowded field.
Our Approach
SATUVISION first digs deeper into Deep Roots’ brand image, their main target audience, unique selling points, and the advantages they want to highlight (especially service and location).
Based on these matters, SATUVISION prepared an accurate social media analysis and social media strategy. A few of them are as follows; Tone of voice and color for social media accounts, content pillars that match the target audience, and visual mood boards.
How Our Team Execute It
- Specific Hashtag Research
- Location Listing & Tagging
- Alt-text Captions
- Viral Strategy Reels
- Cinematic Content Creation
- Link in Bio Setup
Results
The data we get from Buffer shown in the image is data for February 2023. As can be seen, there has been a very significant increase in followers from 0 to 468 followers within 2 months and an engagement rate of 15.20% (as a comparison, the Ritz-Carlton’s engagement rate is only an average of 0.39% per month).
With this success, Deep Roots takes social media ads services on SATUVISION. After days of analysis, we found the right keywords, target audience & location for this campaign. As a result, Deep Roots profile traffic and posts shot way up (Impressions up 263% and Reach up 234%).
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