Samara Lombok: Social Media Advertising Service
Samara Lombok is located in South Lombok, Indonesia, an unspoilt tropical paradise island, identified by the Government as the core driver for the next stage in Indonesian tourism growth.
Targeting Niche Audiences to Enhance Lead Quality
The challenge for us is to target people to purchase land in Lombok and create advertisements that convey the message that great opportunities await in Samara Bay & Hills.
While Samara Lombok has not signed a contract with SATUVISION, we can see that the audience they have chosen so far has tended to be broad, even though the choice of venue and audience profession is specific, but still not niche. This leads to a lack of meaningful conversions.
Creating High-Qulality Ads Media Align to Each Target Audience
Developing high-quality ad media that resonates effectively with Samara Lombok’s diverse target audience poses a significant challenge. Our objective is to craft advertisements that not only capture attention but also align with the specific interests, preferences, and needs of each intended audience segment.
Our Approach
Previously there were several things that were skipped during the audience selection stage, namely the audience’s interest and psychologists regarding their vision of investing in Samara Lombok.
Each campaign has its own creative content and caption (adapted to the topic). For example, Lifestyle Ads will lean towards campaigning for “The Future of High-End Asian Destination”. Process Ads leads to building construction, the team behind it and the timeline. As for Culture Ads, we introduce rich culture, flora and fauna, landscapes, authentic villages, and other exotic things to increase the perception of “new and exclusive adventure
How Our Team Execute It
We optimize audience’s interest and psychologists regarding their vision of investing in Samara Lombok which we have tried to nichly defined our targeting as follows:
- LIFESTYLE (for attraction)
- PROCESS (for building a trust)
- CULTURE (for exposure)
Results
Careful planning from our Digital Marketing team and a focused execution stage, Samara Lombok achieved results that exceeded our expectations. We managed to gather potential customers/investors for Samara Lombok and every customer that comes from ad performance will be followed up again to drive more sales.
Check Other Case Studies to Get More Inspiration
