La Reserve 1785
Canggu Beach
WHO :
A work of art intended to preserve the legacy and unique relationship between the Paradise Islands of Bali and Mademoiselle Henriette Reboul, a well-known French love priestess and antique collector. La Reserve 1785 is the one and only luxurious boutique hotel and spa nestled in the famous surf paradise of Pererenan in Canggu Bali, one of the world’s trendiest destinations.
CHALLENGE :
As a boutique hotel that is practically new, moreover, it has a different concept from other hotels in Canggu. The strategy, social media planning, and content need to be executed as well as possible. So, in this case, the audience is able to understand the art and luxury of La Reserve 1785.
SOLUTION :
We took over the La Reserve account since the company hasn’t published any content yet. Here we design in detail starting from the pillar content, hashtag research, copywriting according to the target audience, and content strategy. Through Instagram, Facebook, TikTok channels, and various placements, we publish cinematic content (representing the brand image of La Reserve) at the perfect time, and with the right copywriting style and hashtags.
BENEFIT :
The benefits of the social media plan that we build with cinematic content result in a high spike in audience coverage, interaction, and content engagement. Also the most important thing, the number of followers (hotel guest prospects) is increasing rapidly from month to month.
